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Use your boom cards to introduce yourself to prospects you equate at networking functions, in the park or at your children's soccer games., However, don't be pushy. Make absolute the cycle is appropriate. One way to do this is to ask for the opposite person's card. He or she will likely ask you for your card in return. Another thought is to hand out two or three cards at a time--one for the person you meet, and extras for him or her to hand out to referrals. (Offering to do the same would be the polite concern to do here.) When you go to the doctor or dentist, present your card to the receptionist to announce your presence.Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive adequate to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business. Be creative and you will soon have more business than you can handle!
If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.Maybe they have an old card of yours with your old phone number on it, or without your website address.Some people have a hard time parting with anything because they might need it someday.I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.
Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.
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How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,
Do you have piles of business cards from other people? Maybe they are neatly arranged in a Rolodex, cardboard box or business card case or in small piles around your office, in your briefcase or in the pocket of the suit you wore to the last event. Hint: they aren't doing you any good there. But how do you take advantage of the gold that's in those piles?The key is to develop a system that makes sense to you and that you can mine for information when you need it. So dedicate an hour or so and collect all your cards from various sources. As you go through them, put them into piles. I'm suggesting some categories below, but you may also come up with some of your own.I-Don't-Know-Why-I-Have-This-Card Pile: When you look at a card and you have no idea why you have it and you can't remember the face behind the card, it's time to dump it in the recycle bin. If it is someone you are meant to work with, they will come back into your life.
For most people searching on computer is more efficient than rummaging through paper cards. In seconds, you can run a sort and locate contacts by company, name, dog's name, date you met, etc. If you bring work home with you, it's easy to duplicate your contact list, rather than hauling your entire Rolodex with you.Storing info electronically is also effective for building mailing lists and printing labels. But remember, backup, backup, backup. I was a high-tech junkie until my hard drive crashed and I didn't have a backup of my computer database. Good thing I kept those hard copies!There are numerous programs on the market to organize contact information, such as Act or Outlook. I put all of my information in Microsoft Access.For a low-tech backup, I use a plastic card file box with alphabetical dividers, filing my cards by last name. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards.
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